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Healthy Pet Selects TRACTION as Interactive/Creative Agency of Record



Ferndale, WA- (July 1, 2014) Healthy Pet(formerly Absorption Corp) is excited to announce a strategic partnership with Traction, an award-winning interactive agency based in San Francisco, to help launch the engagement, brand awareness and innovation story of natural pet product solution ökocat™ natural cat litters.

With the recent launch of ökocat™, the company’s natural wood and paper cat litter, there is opportunity to highlight the accelerated commitment to a growing consumer base seeking natural products and companies that demonstrate a high level of corporate responsibility.

Samuel Cohen, Vice President of Marketing & Sales of Healthy Pet states, “Healthy Pet® is a pet-centric, holistic, and eco-conscious company, offering innovative, modern, and natural products for small animals, cats and dogs. By leveraging Traction’s creative team and marketing expertise, we will take the cat litter category to the next level and create fresh, new ideas in a category that’s long been stagnant.”

Adam Kleinberg, CEO and Co-Founder of San Francisco-based Traction, adds “We are thrilled to have the opportunity to transform how pet owners experience pet products, namely cat litter.  From ökocat’s innovation, eco-friendly and delivering the results that today’s cat owners expect, we are using a variety of interactive mediums to educate and engage in a refreshing, different and creative way.”

For more information on Healthy Pet, visit  For more information on Traction, visit



About Healthy Pet
Healthy Pet®, founded as Absorption Corp over 25 years ago, is a multi-category pet products company dedicated to helping pets and their families stay active, happy and natural through a holistic approach to pet care where the pet’s physical, emotional and ecological well-being are all satisfied. Dedicated to making incredible products for incredible pets who deserve to live incredible lives, the company’s brand portfolio includes: ökocat™, Simply Pine™, carefresh®, Critter Care®, Puppy Go Potty and Healthy Pet® products as well as the Arm & Hammer® line of small pet bedding under license. For more information please visit

About Traction

Traction is an interactive agency in every sense of the word.  More than digital, Traction fully engages every medium necessary to transform human behavior into consumer action.  For more information, visit